French tennis player Gaël Monfils has joined forces with ASICS to star in the athletic brand's new campaign, 'It's a tough game.

Go smash it'. The campaign, which launches to coincide with the French Open (May 19 to June 7), includes print ads and a TV commercial, and showcases the label's spring tennis Athletes Collection. Monfils commented 'Tennis for me has always been about enjoyment. So, I'm excited to offer a different perspective on tennis, with the video demonstrating the required skills and intense product demands'.